Joao Ricardo Vieira better known as JRV to the bull riding world continues to make a statement. With a round win in Little Rock, Arkansas. This round win gave him another run at current number 1 in the world Jose Vitor Leme. The core to this story is with Leme out due to injury and Jess Lockwood out for several months with a torn hamstring JRV is definitely one to watch in the title race.
Outside of the spectacular bull riding ability JRV is one of the most genuine guys on tour. Over the years that we have been actively covering the PBR we have seen how good-hearted this man is. Never one to walk away from a fan or pass by without a hello and a handshake JRV is something special inside and outside of the arena.
It is in cases such as a big round win that we want to honor JRV both as a superbly talented bull rider but also as an ambassador to the sport of bull riding and the country of Brazil.
Next time you attend a PBR and cross paths with JRV take a moment and say hi, thank him for the awesome role model he is to so many!!